Have you ever wondered how logos come to life? Let me take you on a colorful journey!


The Early Years

When I hired Anthony J.W. Benson, Creative Director and Owner of injoi Creative, to help me design a logo, I never expected him to assign me homework! Anthony explained his process and methodology for developing a suitable logo for me. The method to his madness. He presented me with numerous questions, including who or what inspired me and why. What brings me joy and inspiration? What colors reflect my personality or belief system or both? 

I took some time to reflect deeply on those questions and many more. I wanted my logo to reflect me best, as I was going to share it with the world.



Years ago, when my daughter was attending Magnolia Elementary School in Carlsbad, California, her class was involved in a silent auction to raise money for the school. Her class created a giant paper mache hummingbird. When I saw it, I knew that I had to have it. It was magical! That little hummingbird became the heart of my logo, symbolizing grace, resilience, and joy. Plus, they are one of my favorite birds.


The Love for Purple

I have adored the color purple ever since I was a child. Purple for my clothes, shoes, hair ornaments, bedding, purple everything! It has always been my favorite color. Purple is associated with creativity, spirituality, and transformation. 


The Hummingbird

Native American culture shares hummingbirds are often seen as messengers of love and joy. Hummingbirds also hold a special place on the totem pole, representing energy and vitality. That’s exactly the vibe I wanted for my brand.


Standing Out

Have you ever felt your business is lost in a sea of competitors? A fantastic logo is one of your secret weapons that will stand out! Every time I meet with a client who has viewed my website, they are very impressed, share their kind thoughts, and ask how I came up with my logo and website design. I will be discussing website design in another newsletter.



Picture this: You walk into a Board of Directors meeting wearing sweatpants instead of a sharp suit. Which one screams, “I mean business”? Exactly! Your logo and branding are your digital suits. When I hand out my business cards, it sparks conversation and compliments on the design, unique size, and embossment of my business cards.


Differentiate Like a Pro

Have you ever felt like your business is blending into the background? If you answer yes, it’s time to step into the spotlight and ditch the cookie-cutter approach to create a brand that’s as unique as you are. I highly encourage you to check out Anthony’s website, injoiCreative.com, and book a call with him to discuss your creative needs. He is the best in the business!


Marketing Magic 

Your logo and branding are the MVPs of your marketing strategy—they’re the face of your business that clients recognize and trust. Leverage their impact to grab attention, generate interest, and leave a lasting impression. 


Expansion Opportunities

A strong brand identity opens doors to new horizons. With a solid brand image, you have the power to explore new markets, introduce fresh products or services, and win over customers wherever you go. 

If you are feeling overwhelmed and looking for Executive Virtual Administrative support, please visit my website, TheVirtualAssistantAndCompany.com.

I encourage you to schedule a FREE call to talk about your needs.

Here is a link to my calendar: Click HERE.

Please be sure to answer my questions to make our call a success. 

Who’s prepared to take their business to the next level? Are you ready?

It’s time to enhance your brand’s visibility and impact.

Peace & Radical Blessings,


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